Proenza Schouler has Revamped the PS1 in really hopes of Doubling accessories Sales

even for brands that have big accessories lines dating back decades, there’s normally one bag that sticks out above the others in shoppers’ minds. Hermès has the Birkin, Chanel has the traditional Flap, Louis Vuitton has the Speedy; for Proenza Schouler, it’s the PS1 that influences the most consumer devotion. According to Women’s wear Daily, the brand really hopes to double its bag sales over the next two to three years, as well as a recently redesigned PS1 is a bag part of that strategy.

Proenza Schouler has named the new PS1 the PS1+, kind of like an iPhone; unlike the iPhone, the “plus” design won’t be any type of bigger or a lot more expensive. Instead, the Proenza team took the chance to update some style details as well as address typical consumer feedback, including utilizing pebbled leather to make the bag a lot more structured as well as changing out the jacquard lining for a lot more long lasting canvas. Some PS1 owners on our PurseForum have complained that the slouch put as well much pressure on the manage as well as strap accessories as well as cause occasional damage, so ideally the stiffer leather can WWD likewise reports the bag’s hardware has a “fuller profile,” which, based on the offered photo, seems to indicate the signature closure is somewhat wider.

If you’re a fan of the slouchier original PS1, concern not: it won’t be going anywhere. It as well as the PS1+ will retail side by side, the the medium in both versions will still be $1,780. The new version of the bag will ended up being offered in-store in July. In addition to that, Proenza Schouler has introduced a new tiny PS1, which retails for just $890, in buy to provide the brand a a lot more easily accessible starting cost point. That bag is offered instantly in a handful of colors (and both leather as well as suede) by means of Proenza Schouler.

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